Niche ecommerce platforms for buying precious coins and metals like silver, gold and platinum are making headway as emerging avenues for online retailing. However, since trust is an issue that can hold back customers from doing business via a coins and precious metals website, it’s important for web developers to build a site that will make visitors feel immediately and completely at ease.
First off, potential buyers want to make sure the site deals only with authentic and verified precious metals.
This implies that visitors have a mind to first seek information about the company and people behind the website. Moreover, visitors, especially potential buyers, will have the confidence to place orders only if the coins or precious metals offered are duly “Certified and Verified.”
According to Priyesh Shah, the Co-founder of India-based precious metal retail website CoinBazaar, customers also look for a lifetime buyback guarantee as additional assurance.
Who Buys Precious Coins and Metals?
The interests in buying precious metals may arise as part of family traditions, or for use in ritual ceremonies. Some others simply use the precious commodities as buffers against economic uncertainties. 
There are gaming tournament organizers who reward winners with coupons to use in buying precious coins or metals. Not a few corporations place round the year orders for coins, which they bestow as rewards in their sales incentivisation programs.
Priyesh Shah explained that since India has diverse cultures and religion practices, many also buy coins to give as gifts for birthdays or anniversaries. When buying from an online coins retailer, customers prefer brands that customize only pure metal types.
The CoinBazaar executive also said that customers who often visit their website are investors who check on the daily prices of precious metals. The website claims that it’s the only online precious coins and metals retail site with a ‘LIVE’ Pricing” feature.
Important Features of a Precious Coins and Metals Retail Website
As trust is an important issue, the website of an online coins and precious metal retailing shop must not have components that will drive people away. Even if the online store boasts of offers of lifetime buy-back guarantee, of transparent product pricing or of insured delivery, certain website characteristics are deemed as “red flags” that affect a retailer’s credibility.
The first important factor that can create the impression of a trustworthy virtual store is the reliability of the web hosting site on which the website is built. This is important because the robustness of the web host eliminates foundational issues that typically drive away visitors.
Other key takeaways of a high quality website are the informative and well-written original content. While SEO strategies can help a website get ranked high as results of search pages, buyers of precious coins and metals prefer websites that demonstrate expertise. Adding well-written, readable, informative and original content is a key factor in making visitors want to stay. Useful and well formatted content is a good enough indication that a website is not a front for a fly-by-night operator.
Most retailers recommend, brainvire ecommerce website developer. Through successful integration with social media sites, many online coin and metal retailers were able to expand their reach through users who shared informative and highly engaging posts and images.
